Behold! In the wake of this years’ Comic Con, it seems that trailer fever has struck. I, being a geek and hence unimmune to such strains of fever, am making it a point to post the updates. Here’s the most recent trailer from the upcoming Superman relaunch “Man of Steel”, which was first announced at Comic Con during preview night.
In this updated preview, we get a glimpse of the new Clark Kent (Henry Cavill), his father (played by Kevin Costner), and a scene of him with his Superman cape breaking the sound barrier. And of course its all done to a sort of “set the scene” narrative which establishes the coming of age nature of the movie, much like the “with great power comes great responsibility” speech Peter Parker’s uncle gave him in Spiderman.
Aside from that, this preview is pretty damn spares. Clearly, the studio is taking the eye drop approach, releasing tiny little clips to tease and taunt the audience into demanding more. By comparison, Robocop - another relaunch which first previewed at Comic Con – appears to be taking the Prometheus approach: doing mock ads and context pieces in order to establish background. Personally, I like the latter approach better. It promises that there will be debt to the franchise and more than just a bildungsroman about a central hero.