The Future is Creepy: Reading Consumer’s Brainwaves

brainscansProduct marketing has always been a high stakes game, where companies rely on psychology, competitive strategies, and well-honed ad campaigns to appeal to consumer’s instincts. This has never been an exact science, but it may soon be possible for advertisers to simply read your brainwaves to determine what you’re thinking and how much you’re willing to pay.

This past October, the German news site Spiegel Online profiled the provocative work of a Swiss neuroscientist and former sales consultant who is working on a method of measuring brain waves to determine how much a person would be willing to pay for a good or service. Known as “feel-good pricing” to marketing critics, the idea is already inspiring horror and intrigue.

brainwavesThe neuroscientist in question is Kai-Markus Müller, the head of Neuromarketing Labs who has over 10 years of experience in neuroscience research. According to his test, Starbucks is not actually charging enough for its expensive coffee. In fact, it’s probably leaving profits on the table because people would probably still buy it if they charged more.

To conduct this test, Müller targeting an area in the brain that lights up when things don’t really make sense. When test subjects were presented with the idea of paying 10 cents for coffee, their brain reacted unconsciously because the price seemed too cheap. A coffee for $8, on other hand, produced a similar reaction since the price seemed too high.

brain-activityOne would think that this method would help to determine optimum pricing. However, Müller then set up a coffee vending machine where people were allowed to set their own price. The two methods then matched up and revealed that people were willing to pay a higher price than what Starbucks actually charges. Somehow, paying less made people think they were selecting an inferior grade of product.

Naturally, there are those who would be horrified by this idea, feeling that it represents the worst combination of Big Brother surveillance and invasive marketing. This is to be expecting when any talk of “reading brainwaves” is concerned, dredging up images of a rampant-consumer society where absolutely no privacy exists, even within the space of your own head.

neuromarketOn the other hand, Müller himself takes issue with the notion of the “transparent consumer”, claiming that “Everyone wins with this method”. As proof, he cited the numerous flops in the consumer economy in the Spiegel Online article. Apparently, roughly 80 percent of all new products disappear from shelves after a short time, mainly because the producers have misjudged the markets desire for them or what they are willing to pay.

It’s all part of a nascent concept known as Neuromarketing, and it is set to take to the market in the coming years. One can expect that consumers will have things to say about it, and no doubt those feelings will come through whenever and wherever producers try to sell you something. Personally, I am reminded of what Orwell wrote in 1984:

“Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed — no escape. Nothing was your own except the few cubic centimetres inside your skull.”

futurama_lightspeedbriefsAnd perhaps more appropriately, I’m also reminded of what Fry said about advertising in the Season 1 episode of Futurama entitled “A Fistfull of Dollars”:

“Leela: Didn’t you have ads in the 21st century?

Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games… and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.”

Somehow, truth is always stranger than fiction!

Sources: fastcoexist.com, spiegel.de, neuromarketing-labs.com

Goodbye Futurama… Again!

futuramaI’m sure many of us recall what it was like saying goodbye to Futurama for the first time back in 2003. The final episode opened with its usual title shot and upbeat music, and the caption down at the bottom read “See you on some other channel”. And after six years of reruns on Adult Swim and four direct-to-video movies, that prediction came true.

In 2009, Comedy Central picked up the show and began running new episodes, and all the fans started thumbing their noses at Fox. Once again, the big bad network lost as a show it had canned for unclear reasons (some believed it had to do with Groening being “too liberal” for Fox’s taste) was brought back from exile. And for the next four years, we the fans got treated to new episodes of a favorite series.

Futurama_BillionBacksAnd now, for the second time, we say goodbye to Futurama, which aired its last episode less than a week ago on Tuesday, Sept 4th, 2013. Naturally, I’ve been wanting to say something about it, but thought I would hold off until I finished watching the last episode. And now that that’s done, and my feelings are raw, I am free to spit some hot fire!

According to the industry buzz, the decision to discontinue the show was made exclusively by Comedy Central, which announced that it was finished with the series and would not be renewing for an eight season. Meanwhile, Matt Groening has said that he intends to continue with the series and get it picked up by another network, so fans can rest easy in the knowledge that the talent isn’t quitting, it’s was just some dumbass execs that decided to pull the plug!

bender_killallhumansAnd I for one have to wonder what the hell they are thinking. Who do they think they are, the Fox Network? Do they not recall the lashing those guys got from Groening after they axed his show? In any case, the cast and crew once again chose to go out with a cheeky bang. This time around, the caption words “Avenge Us” appeared at the bottom of the screen as the opening scene began to roll!

Oh, we will, Mr. Groening! We will! In addition, this final episode chose to once again focus on the love story between Fry and Leila. You might recall how last time, the show ended with “The Devils Hands are Idle Playthings”, where Fry composes for Leila a holophoner song and the episode ends with an image of them kissing, holding hands and walking into the distance. Well to up the ante, this episode ended with Fry and Leila spending a lifetime together, and then going around for another pass! (sniff, sniff)

Futurama_FryandLeela'sweddingAnd in the meantime, I want to do a tribute piece for this awesome series and I’d like people’s help to make it happen. Since we collectively make up the fan community , I’d like to know from all of you what you thought was great about this show. What were the best episodes? What were the funniest moments? What were the saddest moments? Who were the greatest characters? And who do you think will pick it up for its third run?

Drop me a line and let me know what you think. And I think I speak for us all when I “say goodbye for now” to Futurama for the second time! Perhaps it’s denial, or just confidence in the show itself, but I got a feeling we’ll be seeing it again soon! 🙂

futurama_finale

Futurama Season 7B, Coming Soon!

futuramaThanks to IO9 and Raven Lunatick for turning me onto this! For fans of Futurama, the long wait for the second half of season 7 will finally be coming out this summer. And the buzz is pretty interesting, and promises to broach one of the saddest moments in the series. Yes, it seems that they hope to once again revisit the issue of Fry and Seymour – who’s relationship was cut tragically short when he was frozen. Good thing too, I don’t like how they ended that. You talk about a baller moment, and I aint talking basketball!

Other promises include a nod to the Planet of the Apes franchise, a Thing parody, Leela as a tentacle-monster (possibly a further mutation), a war with a Cobra-esque evil organization, and some more appearances from Robot Satan. And of course, we can all count on the return of our favorite characters and their trademark antics, which would include some smack-talk from Bender, some mild senility from the Professor, some incompetence and impoverished references from Zoidberg, and some limboing and thinly-veiled ganja jokes from Hermes.

Enjoy the preview and join me in counting the days!

A Tribute To Sidekicks

Hey all! Today, I thought I’d cover a topic I’ve been thinking about for some time. Over the few years that I’ve been writing now, something has been missing from this site. I’d payed tributes to franchises, novels, series, movies, heroes, and even robots. But not once have I acknowledged the critical supporting characters who have provided comic relief and made the lives of the heroes that much easier over the years.

And so I present the following list of the top 13 sidekicks from the field of sci-fi, at least the ones that I know of and/or care to acknowledge. Not  a lucky number I know, but I couldn’t bring myself to exclude any of the people here. They are hardly alone in being faithful companions, comedic foils or much needed helpers, but they are the people that I feel capture the full range of side-kick abilities and personalities. Hope you enjoy, and as always, suggestions are welcome, just in case I decide to make further installments.

Abraham Whistler:
This first sidekick comes to us from the Blade franchise where he serves the vampire hunter as mentor, weapons maker, and surrogate father figure. This last aspect is especially important, since it forms the basis of his relationship with Blade. Whereas Blade never had a family, Whistler was robbed of his. Both blame vampires for this travesty, and therefore make the perfect team. Whereas Blade provides the muscle and the daring, Whistler makes the weapons and is the voice of reason.

According to his bio, as provided by the both the Marvel Universe and the movie adaptation, Abraham became a hunter after his family was murdered by a vampire. It was in the course of hunting one evening that he came upon  a teen-aged Blade who was in the midst of preying on a homeless person. After realizing that Blade was a half-vampire (aka. a dhampir), he chose to spare his life and began training him to become a hunter himself.

Like the bad-ass vampire hunter he helped create, Whistler is a man of few words who seems pretty rough around the edges. But, also like Blade, underneath that gruff exterior beats the heart of a man who still seems to care. While he’ll often advise Blade against sticking his neck out or taking unnecessary risks, in the end he’s still willing to go the extra mile to help those in need.

Bender:
From a distance, Bender might seem like a wise-cracking, alcoholic, kleptomaniac robot, but once you get to know him… well, you pretty much realize that’s who is! On top of that, he seems to have a moribund fascination with killing all humans, a theory he has occasionally attempted to put into practice!

However, it would be wrong to say Bender’s a superficial kind of guy. In addition to being terrified of can openers and secretly wanting to be a country-western singer, he’s also shown himself to be pretty sensitive at times. When Fry moved out of their apartment, he went on a Bender of non-drinking, which for him is a very bad thing!

On top of all that, he’s also come through on numerous occasions to save Fry and the crew of Planet Express. Never without complaint, of course, but still. I guess you could say Bender is an exercise in contradiction. An automaton designed to bend girders who excels at not making human lives any easier!

Chewbacca:
Here’s the hairy side-kick who taught us the immutable lesson about living in the Star Wars universe. When you’re in a jam, it’s always good to have a Wookie in your corner! And of the universe’s many Wookies, Chewbacca is probably the best. In addition to being delightfully shaggy, he’s very strong, fiercely loyal, and mechanically inclined. Not a bad guy to have around!

Intrinsic to Chewie’s relationship with Han is the concept of the Wookie life-debt. At some point in the unspecified past, Han came to Chewies aid by freeing him from an Imperial slave-labor camp. As a result, Chewie is bound to Han for life. This is something Chewbacca takes very seriously, as any attempt to put Han is danger is usually met with a severe beatdown! When Han’s family expanded, after marrying Leia later in the franchise, Chewie’s life debt extended to them as well.

Chewie’s past also shows through when it comes to his attitude about restraints. When Luke tried to put some on him, even though it was part of ruse, he didn’t react too well! Beyond that, not much is known, like whether or not he has family back on Kashyyk or elsewhere in the Galaxy. But then again, Chewie doesn’t talk about this stuff. Like most Wookies, he doesn’t talk about himself much, preferring to express himself in a series of warbled utterances or loud growls.

Gabrielle:
The next entry on this list is the faithful, staff-twirling sidekick from the Xena: Warrior Princess franchise. Gabrielle, a former farm girl turned warrior companion, became the model of friendship and loyalty for countless girls and young women all over the world. In addition, numerous Lesbian rights advocates saw her and Xena as examples of the kind of love and dedication that can exist between two women. Whether or not they had this kind of relationship is a matter of speculation; the point is, they did love each other, regardless of whether it was platonic or romantic.

Gabrielle’s story as Xena’s sidekick began in small Greek village after she and her sister were taken as slaves. After being rescued by Xena, Gabrielle wanted to become just like her, in part because she was impressed by her fighting skills but also because she didn’t want to end up in an arranged marriage. The two women became friends and enjoyed countless adventures over the course of their many years together.

As time went on, Gabrielle evolved from being a young, naive girl who stood in Xena’s shadow to being a fully-fledged warrior. Her choice weapon was the staff, but in time, she also incorporated kicking and acrobatic abilities. Eventually, she became a heroine in her own right and was even replaced by the klutzy Joxer as the dependent sidekick.

Harley Quinn:
Here we have an interesting side-kick, one who exemplifies dedication and diabolical intent. A one-time psychiatrist who was brought in to assess Gotham’s criminal mastermind, Dr. Harleen Quinzel soon found herself sympathizing and even becoming enamored with the Joker and helped him escape from custody. Once her involvement was made clear, she fled herself, changing her name to Harley Quinn and becoming the Joker’s full-time assistant.

Making her debut in the Batman animated series, she was quickly incorporated into the DC Comics series. Ever since, she has made numerous appearances in the graphic novels, spin-off shows, and video games. Unlike the Joker’s usual henchmen, she has staying power and the ability to live to fight another day much “Mr. J” himself, as she affectionately calls him.

Though her affection and attachment to the Joker is the picture of obsessive and unhealthy behavior, it is precisely because of this that her loyalty and commitment shines through. No matter what nefarious schemes the Joker gets up to or who he hurts, she sticks by him and always has his back covered!

Kaylee:
Next up, there’s the spunky, charming, cheerful and mechanically inclined engineer of the Serenity! Yes, in the Firefly universe – a universe permeated by thugs, freelancers, mercenaries and privateers – Kaylee is a breath of fresh air and a spot of sunshine. Not what you’d expect in a ship’s mechanic, but that’s an undeniable part of her charm! When it comes right down to it, she is as much at home in coveralls and machine grease as she is in a pretty dress and a parasol.

According to the series, Captain Mal first met Kaylee during a chance encounter when his previous mechanic brought her to the engine room for a little sumthin’ sumthin’! After realizing that she had more talent in her pinky finger than the other dude had in his entire frame, her promptly hired her! Since then, neither Mal nor Kaylee has ever looked back.

On top of all that, Kaylee is quite the romantic. All series long, she held an obvious torch for Dr. Simon Tam, River Tam’s protective brother and the ship’s doctor. Although her early attempts to facilitate a hook-up failed, she later learned that he held the same feelings, but denied them because he was too focused on protective his sister. In the end, they got together, a fitting and happy ending for this pretty ray of sunshine!

R2D2 and C3P0:
Yes, they are technically not a single side-kick, but they come as a pair so I shall not deal with them separately. And when it comes right down it, they really don’t work well on their own since they’re essentially comedic foils for each other. Together, they are the comic relief and workhorse of the Star Wars universe.

Making their debut at the very beginning of the original trilogy, R2 and 3P0 captured people’s hearts as the unlikely duo on whose shoulder’s the fate of the universe rested. Whereas R2 was an astrometric droid, a rolling Swiss Army knife with a stubborn attitude and endless gumption, 3P0 was a prissy, effeminate translator who specialized in protocol and etiquette. Together, they were the robotic odd of the universe!

As time went on, the two bonded and became totally inseparable. In addition, no matter where the main characters took them, they both seemed to always be indispensable. R2 opened doors, interfaced with machines and disabled traps, while 3P0 talked to the natives and advised the group on the safest course of action. While they frequently fought and lobbed insults at each other, their affection for each other was clear. When R2 was damaged during the Battle of Yavin, 3P0 selflessly offered his own components to help fix him. As the franchise expanded after the original trilogy, they even got their own animated show, aptly named Droids.

Robin:
Where would Batman be without his trusty side-kick, Robin, “the Boy Wonder”? Probably dead, to be frank. Yes, this sprightly acrobat has been their for Bruce Wayne on many occasions, pulling his chestnuts out of the fire and taking down the villains who were about to get the best of him. And yet, Batman has gone through several Robins over the years. Only one died, and was even resurrected. But still, that’s a high turnover rate!

The first Robin was known as Dick Grayson, an 8 year old who’s parents were murdered by mobsters, prompting  Bruce Wayne to take him under his wing and teaching him the ways of vengeance and justice. After taking down the man responsible, Batman and Robin went on to have many adventures together until Dick eventually went independent and became Nightwing.

He was replaced by Jason Todd, a young man with a similar backstory. Like Grayson, he was an acrobat who’s family was murdered. But in Todd’s case, he reacted to this trauma by becoming a hard-nosed street kid who stole to survive. After catching him in the act of trying to steal his tires, Batman began to train Todd as his new Robin. Unfortunately, this side-kicks life ended tragically when the Joker killed him and his birth mother with a bomb.  He was resurrected as the Red Hood shortly thereafter, but never reprized the role of Robin.

Thereafter, a string of Robins came and went, but in each case, their basic role and characteristics remained the same. Whereas Batman was always the tall, strapping and bulky hero, Robin was always smaller, faster and slighter of build. And whereas Batman was always the quite, ultra-serious brooding type, Robin could be counted on to tell a joke and crack a joke.

Roger:
Some people might disagree with my choice to include Roger on this list, as he is as much an independent character as a side-kick. However, I’ve been looking for an excuse to write about Roger on this site and this seems like the perfect one! Also known by various personas he’s assumed over the years, Roger is the alien from American Dad that lives in the Smith’s attic, coming down every so often to take part in family affairs and hijinks.

From a passing glance, Roger might seem like a drug-addled, alcoholic sociopath. But there’s a reason for that! In addition to being an avid wine guzzler, coke head, pill-popper, and pansexual weirdo, he’s also reputedly the one who invented disco, the drug ecstasy, Jar Jar Binks, and the man go got the Captain of the Exxon Valdez drunk! Aside from all that, he’s spent the majority of his life avoiding government agents and impersonating colorful men and women.

In fact, Roger is so in love with impersonating other people that fashion montages have become a recurring part of his existence. And while he can certainly impersonate men well enough, his preferred aliases tend to be women. This is in keeping with Roger’s pansexual identity, which seems to involve gender confusion, bi-curiosity, and a total lack of boundaries. In fact, when in women’s constume, it wouldn’t be an exaggeration to say he’s a bit of a tramp!

Many years back, Roger came into the Smith household after saving Stan’s life in Area 51. Since that time, they have had a dynamic not unlike Han and Chewie, where obligation gave way to lasting friendship. Years later, Roger is considered a fully-fledged member of the Smith family, despite his ruinous activities and the high cost of keeping him entertained and under wraps!

Saul Tigh:
Okay, this guy might not be the perfect side-kick, but he’s definitely a rich and interesting character. On the one hand, he’s lived a rather rough and gruff life as a man, participating in the First Cylon War, going through a divorce, then developing a recurring drinking problem. On the other, he was a freaking Cylon and didn’t even know it! So yeah, maybe not the best guy to have in your corner, but he does have his upsides!

According to the relaunch series, Saul Tigh met William Adama in a bar a few years after the First Cylon War. After bailing him out of a close shave with several angry men, the two became fast friends and bonded over their shared experiences. Many years later, when Adama became commander of the Galactica, Saul was appointed as his XO. When the Second War began, he and everyone else were forced back into action.

In time, he became reunited with his estranged wife, a manipulative woman who also turned out to be one of the “Final Five” Cylons. Over the next few years, he maintained his position as XO, continued to have a rocky relationship with her, and never quite shook his drinking problem. In fact, it seemed that whenever times were tough, Saul would turn to the bottle.

Nevertheless, through it all, Saul remained a committed and loyal officer, one could be counted on to whatever what was necessary when the pressure was on. During Cylon offensive, when the Galactica was hit by a tactical nuke, he stepped up and made some tough calls which may have prevented the destruction of the ship. When Adama was shot by Boomer, herself a Cylon sleeper, he stepped into the Captain’s shoes and did his best to keep the fleet together. And when New Caprica became occupied by Cylon forces, Saul led a human resistance that kept up the fight against the occupation until Adama and Apollo could liberate the planet.

All in all, Saul was complicated. He was gruff, short, and had absolutely no patience for people he didn’t approve of. He could also be violent sometimes and was definitely a problem drinker! But he had a good heart and somehow managed to stay sane through it all, even after he learned that he was a Cylon. In truth, a lot of people would probably be dead were it not for this man, which is probably one of the reasons that Adama kept him around. That and the fact that, like Saul, Adama too was a fiercely loyal man.

Samwise Gamgee:
When it comes to dedication, selflessness, and versatility, Samwise Gamgee definitely takes the cake! The noble, stalwart and immensely loyal friend to Frodo Baggins, Sam was the very reason the quest to destroy the One Ring succeeded. Though a bit of a simpleton, his levelheadedness and stout heart were a constant source of strength and support for the Ringbearer. Hell, had it not been for his tireless help, cooking, and ability to come through in a pinch, Frodo would have been dead for sure!

Ostensibly employed as Frodo’s gardener, Samwise became involved in the quest to destroy the One Ring after Gandalf caught him eavesdropping on their little conversation. Before parting company with them, Gandalf instructed him never to let Frodo out of his sight. Sam took these instructions very literally, and thereafter did not leave Frodo alone for one minute! After setting off together, it was Sam who made sure they always had food and their spirits were high.

When Gollum entered their party, Sam never once stopped warning Frodo about him. Though Frodo seemed to think that Gollum had a role to pay or could be redeemed somehow, Sam remained committed to the belief that he was evil and untrustworthy. In the end, he was proven right, but then again, Frodo was in a way too… whatever, it’s complicated!

Towards the end of their quest, when things became truly difficult, Sam came through like never before. When Frodo was paralyzed by Shelob and taken captive by Orcs, Sam risked everything to rescue him, charging headlong into Minas Morgul and kicking the crap out of every Orc that stood in his way. And when Frodo finally faltered under the weight of the One Ring, Sam carried him up the Mountain to the Cracks of Doom.

Through it all, Sam never once complained or considered leaving Frodo’s side. Naturally, some speculate this was because the two were more than just friends. Lousy gossip mongers! But in truth, Sam was just that committed to those he considered friends and what he considered to be right. These are qualities he passed along to his thirteen children after he and Rose Cotton got married. Wow, loyal, friendly, and fertile too! Samwise has got it all!

Wedge Antilles:
When it comes to side-kicks, Wedge has some of the best characteristics of all. He’s loyal. He’s reliable. And best of all, he never dies! In addition, Wedge (who’s name alone makes him cool) is also one of the best pilots in the Rebel Fleet and the co-founder of Rogue Squadron (along with Luke Skywalker). Throughout the original Star Wars trilogy and the expanded universe, Wedge has always been there in his trusty X-wing and other attack craft, providing much needed support and kicking Imperial ass!

His impressive resume includes an assault on the First Death Star, where as a junior officer in Rogue Squad, he provided cover for Luke as he launched the torpedoes that would destroy the terrifying space station. When Imperial Forces attacked Echo Base on planet Hoth, he was there in a speeder and scored a major victory by being the first to take down an AT-AT walker with a tow cable. And finally, he played a major role by helping to lead Rebel Forces to a decisive victory in the battle of Endor.

Because of all this, Wedge gained the reputation of being the greatest pilot in the Galaxy. As the sole survivor of both Death Star runs, he was given command of Rogue Squadron before being promoted to General and given command of an entire fleet. Throughout it all, Wedge never once lost his soft-spoken and humble attitude. It just goes to show you, nice guys really can kick ass!

Zoe Washburne:
And last, but definitely, DEFINITELY not least, there Zoe, the heroine of the Firefly universe. As a veteran soldier, freelance butt-kicker, executive officer, and loving wife, she’s got the whole package, at least when it comes to science fiction heroines. A good woman to settle down with and to have aboard your ship, guarding your precious cargo and your ass. No wonder Mal trusts her with his life, and Wash loves her so!

Having served in the War of Unification as a Browncoat, Zoe served under Mal when he was a Sergeant in the Independents Army. In the end, they were the only two to survive the battle, which bonded them for life. Afterward, she took a job as his XO aboard the Serenity and never looked back. Of all the other crewmembers, she was the only one who routinely referred to Mal as “sir” and obeyed his orders. However, that didn’t stop her from expressing concern over his decisions and letting him know when she thought they were totally stupid!

In the course of her service as XO, she met Wash, the ship’s pilot, and the two fell in love. They got married shortly thereafter, and even talked about settling down and having children (something their lifestyle wasn’t exactly conducive too). Due to her close relationship with Mal, Wash was often jealous of then, which at times caused friction. However, Wash soon realized that his concerns were for naught, as it became clear to him that the loyalty she had towards her commander did not conflict with her love of him.

In short, she’s the kind of woman a man would want as a friend, a sidekick, and a lover. Though tough as nails and the kind of no-nonsense lay who’d kick your ass if you messed with her or her crew, she could still be tender and make her man feel like a man. Wink, wink, nudge, nudge! Know what I mean? Just don’t tell her I said that, she’d kick my ass!

Summary:
So, having looked into all these personalities, I think it’s fair to say that I have some inkling of what makes a decent sidekick tick. In short, I think the following characteristics, alone or in combination, are what add up to a good supporting character, one which the hero is likely to want to keep around.

  1. Loyalty: This, above all, seems to be what makes a sidekick both desirable and endearing to audiences. As heroes undergo their trials and tribulations, they need someone who will stick with them, keeping them on the straight and narrow and making sure they don’t succumb to temptation or their enemies machinations.
  2. Levelheadedness: As the saying goes, “It’s always a true friend who will tell you what you need to hear, even when you don’t want to hear it”. And when it comes to sidekicks, this is not only desirable, its a job requirement. When the heroes life is on the line, the last thing they need is an ego stroke or to be let down easy. And frankly, the view really is better from the cheap seats!
  3. Sense of Humor: And remember, it’s important to keep things light. Whenever the pressure is on, danger is all around, and the tension is palatable, a good wisecrack or a little slapstick is usually in good order. Just refrain from poop jokes or overtly juvenile humor (look at you, Jar Jar!) And if were talking comedy instead of action and drama, the sidekick should be especially comedic! Their antics should inspire hysterical laughter from time to time, even if it’s a little in bad taste 😉
  4. Mad Skills: Remember, just because the hero is the focal point of the story doesn’t mean that you can’t steal the show every once in awhile. In fact, said skillz can pay the billz! And by that I mean a skilled sidekick can come in extremely handy to a hero from time to time. After all, if you’re constantly requiring rescuing, the hero will very quickly grow tired of you and find someone to replace to you! It also doesn’t hurt to have a gimmick, a weapon or characteristic that sets you apart. For example, if the hero is a big, He-Man/Amazon kind of hero, go small and wiry. If they are a smaller, wisecracking personality who relies on their wits more than their physique, be the muscly, enforcer type. It’s also good to carry your own unique brand of weapons. They set you apart and diversify your killing power!

That’s all I got for now. Like I said before, I’m open to suggestions for other candidates. If I can assemble enough, I’ll be sure to do a second installment. Otherwise, expect more of the usual posts dedicated to franchises, concepts, technology, and the latest in science fiction!

Utopia in Popular Culture

Aeon Flux:
Fans of this animated cult-classic are sure to understand why this show has made the list. In the futuristic setting of the show, events revolve around an ongoing conflict between two societies. On the one side, there is Brenga, a police state run by the autocrat Trevor Goodchild. On the other is the anarchist state of Monica, where the show’s main character – Aeon, a Monican agent and spy – comes from.

Much like the world of the Cold War, these two sides are locked in an ongoing state of detente, where espionage and skirmishes take place back on both sides. The border region between them resembles that of Cold War-era Berlin, where a massive wall separates the two and those trying to cross are either shot or cut down. In one particular episode, people who are missing limbs were a focal point, demonstrating just how many people have fallen victim to the border defenses.

This is a common feature in the story, as it seems that the people of Bregna (known as Breens) would like very much to live the lives of Monicans. Its for this reason that one of Aeon’s duties as an agent is to make regular runs into Bregna to get people out through a series of underground passages. It is also suggested that it is precisely because Monica has no official representatives that it is impossible for Trevor Goodchild to deal with them. He does not seem to understand how their society works, and therefore cannot bribe, threaten, or intimidate them into a peace settlement.

Avatar:
Here is a perfect example of the traditional Edenic civilization being threatened by the evil progress-driven bad guys. Though it was not my favorite movie by any means, it’s undeniable (aka. blatant) utopians themes are quite clear. In short, the Na’vi live a peaceful, contended existence with their environment, and are even telepathically linked to a planetary intelligence known as Eywa.

Borrowing elements from Native American lore, the Gaian hypothesis, and the concept of an ecological utopia, Cameron created a world where paradise was to be found by anyone with appreciative eyes. Whether it was their communion with animals, the trees, or Eywa, the Na’vi elevated the concept of living in harmony with their environment to literal levels.

Demolition Man:
Again, we have what is often classified as a dystopia, but which is made so because of its apparent utopian elements. Set in the not-too-distant future of San Angeles – the mega-city formed from the merger of LA and San Diego – the story revolves around the social experiments of one Dr. Raymond Cocteau.

In addition to being the man who invented the cryo-stasis prison system, which was central to the plot, he is also the man who pioneered the San Angelans “utopian” way of life. In essence, this way of life is bereft of violence, crime, and drug use. The people live what can only be described as a peaceful and contented existence, believing that everything that came before them was characterized by violence and brutality.

The price tag was high, to be sure. People are no longer allowed to swear, play contact sports, own guns, or eat anything remotely unhealthy. Violent and/or sexual entertainment has also been banned, as has real sex. However, the people of San Angeles seemed to accept all this based on the state of society prior to Cocteau’s “revolution”.

The proliferation of violence, chaos, drug use and venereal diseases pretty much left them thinking they had no choice.  Such is the nature of utopian engineering, in the end, where people willingly surrender certain aspects of their lives in order to achieve something better. Much like collectivization, the banning of money, or the elimination of monogamy.

Futurama:
This might seem like a bit of a stretch, but I’ve always felt that anyone who loves science fiction can’t help but notice the classic themes and elements in this show. Usually this takes the form of dystopian elements – suicide booths, career chips, the tax monster, etc. However, at other times, some decidedly cheery and optimistic tones make it in.

For example, in one particular episode (season 1, episode 8: “A Big Piece of Garbage”), Earth finds itself being threatened by a massive ball of garbage. They deduce that only a similar ball would be able to deflect it, but unfortunately, no garbage exists. Everything on Earth is now recycled, used cans are recycled to make robots, and used robots are used to make cans. Nothing goes to waste, which is why Fry must teach them how to litter!

And then again, in season 6, episode 2: “In-A-Gadda-Da-Leela”, Leela and Zapp Brannagan land on what appears to be a mysterious, Edenic planet. Here, Leela and Zapp begin living freely as if they were Adam and Eve, which includes shedding their clothes, talking to a serpent, and living off the land. Of course, it was all a ruse by Zapp who once again just looking to get Leela in the sack, but the illusion was complete!

Sid Meier’s Alpha Centauri:
There’s a reason this game is one of my all-time favorites, and that is because it’s so inspired! One immediately gets the feeling upon playing this all the way through that a lot of classic sci-fi elements went into the making of it, as well as genuine cultural, sociological and scientific research.

For starters, there is the concept of colonizing a new world and the social experiments that it naturally will entail, which is in keeping with KSR Mars Trilogy. Each faction in the game represents a different take on engineering the perfect society. There are the humanitarians, the believers, the Gaians, the hive-mind people, the free-marketeers, the militarists, and the rational empiricists.

What’s more, the technology tree that is featured in the game contains many options for social engineering, the intended end result of which is a perfect society in one form or another. These include Thought Control, Cybernetic, and Eudaimonic, three basic visions of utopia which are dependent upon repression, post-humanism, and a utilitarian, social welfare approach meant to enrich the lives of as many people as possible.

There’s even the option of achieving transcendence, which is one of the victory condition’s of the game. This is achieved by merging with Alpha Centauri’s planet-wide organism, becoming part of its mass consciousness and ensuring a sort of quasi-immortality as it were. This is considered the biggest and best victory option since it ensures planetary peace, as opposed to conquering all the other factions, united them, or cornering the planet’s energy market (the three other victory conditions).

Star Trek:
When it comes to commercial sci-fi, Star Trek pretty much has the market cornered when it comes to utopian elements. Whether it was the original series, TNG, or its subsequent spinoffs, it was clear that humanity had reached a state of technical and social perfection thanks to advances made in science and technology, not to mention good old fashion optimism.

For starters, the United Federation of Planets was an egalitarian democracy where all member races were entitled to representation, a constitution guaranteed extensive rights and freedoms, and all wants and needs were addressed thanks to replicators, abundant energy, transporters and warp technology.

And of course, numerous references are made to the fact that Earth is crime free, all known diseases have been cured, and troublesome things like poverty, slavery, exploitation, inequality and human drudgery have all been eliminated. No real explanations are given as to how, but its clear it happened by the 22nd century.

Star Wars:
Though not a utopian series by any stretch of the definition, there are some tell-tale aspects of the franchise which warrant examination. For example, though the bulk of the story takes place during the “Dark Times”, when the evil Empire rules, numerous allusions are made to a time before the Empire where things are described in somewhat idealistic terms.

For example, here is how Obi-Wan describes the role of the Jedi in the good old days as follows: “For over a thousand generations, the Jedi were the guardians of peace and justice in the Old Republic.” In addition, it is also made clear that the Old Republic was governed by an interstellar democracy known as the Galactic Senate. Between the Jedi and the government, things like slavery, conquest, blatant racism, genocide, and all other forms of behavior common to the Empire were highly illegal.

In having this era of peace and relative prosperity to compare their current circumstances with, Lucas was able to drive home the point of how the Empire was illegitimate and had seized power by unjust means. It also made the heroes current predicament seem that much more emotionally involved.

Wing Commander:
Calling to mind such franchises as Star Trek and Man-Kzin Wars, the Wing Commander series takes place in the distant future when a semi-utopian humanity is engaged in a war with a militaristic foe. As with the violent Kzin, the enemy in this series known as the Kilrathi, are a race of feline anthropoids.

Governed by a strict hierarchy and warrior code, the Kilrathi are driven to war and conquest and have been fighting humanity for generations. Though no formal description is ever made of the Earth government or human customs, many hints are given that suggest that the Terran Confederation is governed by the comparatively enlightened ideals of humanitarianism and democracy.

For instance, in the first Wing Commander it is said that Kilrathi do not place the same importance on alien life as the Confederation. Evidently not, since conquest, slavery and genocide seem to be par for the course for them! In addition, several alien species are allies with the Confederation, usually for the sake of mutual defense against the Kilrathi.

And as with Star Trek, the bad behavior of the enemy species is held in contrast to the comparatively peaceful and egalitarian behavior of humans. And as always, this is designed to illicit a point about history and human nature.

Conclusions:
When it comes to popular culture, there never seems to be a shortage of inspired science fiction elements. This is true of movies, television, and the gaming world. However, I can’t help but notice just how more common dystopian movies, shows and games are. For whatever reason, it just seems like tales of dark futures are much more popular. Is it because dark futures seem more realistic, or might it have to do with the proliferation of dystopian literature in the last century or so. Either way, believe me when I tell you that examples of modern utopian sci-fi franchises were much harder to find. No wonder Neal Stephenson challenged the sci-fi writers of the world to come up with something cheerier!