South Park once again spoofed Game of Thrones this past week. Using Black Friday as a plot line, the episode had the children dressing up as characters from the GOT universe and plotting to get their hands on the new Xbox One’s and PS4’s. In true GOT fashion, this involved plotting, making and breaking alliances, and the use of the slogan “Winter is Coming” to portend the need for swift action.

And of course, the show itself was reference, much in the same way that Lord of the Rings or World of Warcraft was worked into the plot in previous episodes. As usual, Butters is the only one who doesn’t know about it yet and is promptly told to get on it by Cartman. Plotting ensues, and a war of GOT proportions is declared.

And just like with the Lord of the Rings and World of Warcraft episode, Butters is confused by (and has some hilarious observations about) the pop culture phenomena once he actually starts experiencing it. I’m sure fans of the GOT series know exactly what he’s talking about.

And there’s even a thread where Randy Marsh (Stan’s dad) joins the mall cops, ostensibly to earn more money for the holidays, but really so he can get a better shot at scoring some Black Friday deals. After the head cop, an old man with a scarred face, is stabbed and passes leadership onto Randy it’s clear they are alluding to John Snow and Jeor Mormont of the Night’s Watch. While I could not find a clip of that part, trust me when I tell you its quite accurate.

This is the second time that South Park has referenced this show, and about the millionth time that GOT was spoofed, referenced, or satirized in some way. Man, that show has made some serious inroads into popular culture, and dammit if they aren’t taking their precious time getting Season 4 out!