The Harley Davidson enjoys a rather unique place in American culture, one that is characterized by images of the open road, a sense of freedom, and the sound of a deep, earthy growl. Which is why, when the company released a teaser video earlier this month showcasing Project Livewire, many people were understandably nervous. After all, electronic vehicles seem just fine when it comes to the Toyota Prius, the Nissan Leaf, or anything in the Tesla catalog. But this is Harley Davidson, right?
In this case, the challenge arises from the fact that electric engines are usually silent. In the case of a Harley Hog or a Chopper – or any other classic brand names that scream Hell’s Angels, leather jackets and anarchy – the engine is an iconic part of the brand. They also didn’t want to fake the roar of the engine. Instead, the engineers carefully tweaked the arrangement of the motor and the gear box until it created a sound that’s a little like a jet flying by.
Jeff Richlen, the chief engineer for the new prototype bike, explained:
When we went into this, we had to consider all of our products are grounded in three things–look, sound, and feel. The sound is the most important, and we didn’t want to lose that. We didn’t want a silent product… The first time we spun up the gears and ran the motorcycle we knew we had something special. It really was defining another sound of Harley Davidson. We’re certainly not forgetting our past and what is our product legacy, it’s just something brand new. And it kind of sounds like the future.
When addressing the reason for the project, Richlen admitted that the company’s main motivation wasn’t trying to improve the sustainability of their bikes, even though motorcycles produce more tailpipe emissions than cars. In the end, he claims that the company is looking to the possibilities of the future, and electronic engines are at the forefront of that. And while cars are well represented, the potential for motorbikes remains largely unexplored. Going green was merely a biproduct of that.
In the teaser video, things open up on historic route 66. A Harley drives by, only it doesn’t sound like a Harley. It’s quieter, more like the jet engine of a very small plane. Over the summer, Harley-Davidson will take the new LiveWire bike on a 30-city tour of the U.S. to get customer feedback. Richlen has extended an invite to anyone who doubts the power of the bike to come on out try the bike for themselves. The real test, he says, is in the twist of the throttle:
There are some limitations of the EV space right now, and we understand that, and that’s why we’re looking for feedback–what do customers expect out of the product, what would their tradeoff points be? There may be people who get on this thinking ‘golf cart’ and get off it thinking rocket ship.
So if you happen to live in a city where the Harley tour is stopping, and have a love of bikes that borders on the erotic, go check it out. And be sure to check out the teaser video below:
Source: fastcoexist.com, cnet.com
It’s official: all of Tesla’s electric car technology is now available for anyone to use. Yes, after hinting that he might be willing to do so last weekend, Musk announced this week that his companies patents are now open source. In a blog post on the Tesla website, Musk explained his reasoning. Initially, Musk wrote, Tesla created patents because of a concern that large car companies would copy the company’s electric vehicle technology and squash the smaller start-up.
But that turned out to be an unnecessary worry, as carmakers have by and large decided to downplay the viability and relevance of EV technology while continuing to focus on gasoline-powered vehicles. At this point, he thinks that opening things up to other developers will speed up electric car development. And after all, there’s something to be said about competition driving innovation.
And the move should come as no surprise. As the Hyperloop demonstrated, Musk is not above making grandiose gestures and allowing others to run with ideas he knows will be profitable. And as Musk himself pointed in a webcast made after the announcement, his sister-company SpaceX – which deals with the development of reusable space transports – has virtually no patents.
As it stands, auto emissions account for a large and growing share of greenhouse gas emissions. For decades now, the technology has been in development and the principles have all been known. However, whether it has been due to denial, intransigence, complacency, or all of the above, no major moves have been made to effect a transition in the auto industry towards non-fossil fuel-using cars.








