The Future is Here: Fart-Supressing Underwear

shreddies_ladiesYes, you read that right. Whereas the ladies at Thinx invented an underwear that was leak-proof, moisture absorbing and odor-resistant, this latest piece of high-tech underwear actually prevents you from making a stink when you break wind. Sure, they are not exactly tackling Climate Change or curing diseases, but they must just be one of the most practical inventions to date.

They are known as Shreddies, and are the brainchild of British inventor Paul O’Leary.  Basically, they use a thin layer of activated carbon, a known odor destroyer, to mask the smell of gaseous secretions. The porous nature of the carbon traps the smell, leaving nothing but the smell of fresh underwear, and all you need to do to reactivate the odor-trapping abilities is to wash them afterwards.

shreddies_liningThe company calls the fabric “Zorflex” and says that it went through rigorous testing to determine its odor-masking abilities. This included reaching out to a university research department, and presenting the finished product to professional standards scrutiny:

De Montfort University in the U.K. tested our new 100% activated carbon jersey cloth and presented their findings at the 86th Textile Institute World Conference.

Needless to say, when the Textile Institute – the leading international authority of clothing and footwear – backs you up, you know you’re doing something right!

shreddies_menCurrently, Shreddies start at $30 for women and $45 for men. And in addition to their standard odor-blocking model, they also produce a line of underwear for people suffering from incontinence. These come with a new waterproof and breathable fabric, which has a high moisture vapour transmission rate.

As to the most important question, the company was sure to address that as well on their website, saying that while their designer underwear does absorb odors, it does not muffle the sound of flatulent outbursts. Luckily, they advise people to just alter the position of their bodies to do that. How thoughtful!

It’s an interesting age we live in, where underwear is capable of doing the same job as a diaper, and with odor-eliminating capabilities to boot! At this rate, we won’t need to mind our manners or toilette train ourselves at all in a few years!


The Future is Here: Thinx Underwear!

thinx_mainThere are those who believe that underwear can change the world. And when you consider the way that young girls are disadvantaged, disrespected, and neglected worldwide, you have to believe they’re onto something. In many poverty-stricken countries, young women are disadvantaged simply by being young women, and because of a lack of health and medical services as well as sanitary products.

And that’s one of the reasons that Antonia, Miki and Radha Agrawal decided to come up with the product known as the Thinx. After a series of harrowing experiences and inspiration gained from traveling abroad, they developed the idea for a leak/stain-resistant, anti-microbial, and moisture-wicking underwear. And with a little crowdfunding through Kickstarter ($130,000 to be exact), they were able to make it a reality.

thinxThe women also partnered with Uganda-based organization AFRIpads, which creates washable pads for women in developing countries so they don’t have to miss work or school for a week each month. For each pair of underwear Thinx sells, it donates enough money for AFRIpads to create seven pads for young women in their country.

And as a final boost, the women beat out another 145 entrepreneurs in a contest held by the online marketplace known as the Daily Grommet, to have their product sold on the online marketplace, promoted in the media and be featured on the funding website Indiegogo. Here, the ladies appear together to offer their thoughts on insights on how their product can help change the world, as well as relating the story of how they came came up with it.


So in addition to showing how new media and international marketing to help change the world, this also demonstrates the power of crowdfunding and taking socially-conscious, sustainable ideas directly to the marketplace. What an age we live in! And one also has to consider what this case demonstrates about small things making big impacts.

In addition to helping women in the industrialized world avoid embarrassment and infection, it also will help girls abroad overcome the disadvantages that are so often heaped upon them because of their gender. And this comes not long after the development of the Smart Bra, a revolutionary undergarment that helps women beat breast cancer through early detection. Who say’s underwear can’t change the world?

And be sure to check out the video of the Agrawal sisters Indiegogo interview: