Google has always been famous for investing in speculative ventures and future trends. Between their robot cars, Google Glass, the development of AI (the Google Brain), high-speed travel (the Hyperloop), and alternative energy, their seems to be no limit to what Musk and Page’s company will take on. And now, with Calico, Google has made the burgeoning industry of life-extension its business.

The newly formed company has set itself to “focus on health and well-being, in particular the challenge of aging and associated diseases.” Those were the words of Google co-founder Larry Page, who issued a two-part press release back in September. From this, it is known that Calico will focus on life extension and improvement. But in what way and with what business model, the company has yet to explain.

What does seem clear at this point is that Art Levinson, the chairman of Apple and former CEO of Genentech (a pioneer in biotech) will be the one to head up this new venture. His history working his way from a research scientist on up to CEO of Genentech makes him the natural choice, since he will bring medical connections and credibility to a company that’s currently low on both.

Google Health, the company’s last foray into the health industry, was a failure for the company. This site, which began in 2008 and shut down in 2011, was a personal health information centralization service that allowed Google users to volunteer their health records. Once entered, the site would provide them with a merged health record, information on conditions, and possible interactions between drugs, conditions, and allergies.

In addition, the reasons for the company’s venture into the realm of health and aging may have something to do with Larry Page’s own recent health concerns. For years, Page has struggled with vocal nerve strain, which led him to make a significant donation to research into the problem. But clearly, Calico aims to go beyond simple health problems and cures for known diseases.

In a comment to Time Magazine, Page stated that a cure for cancer would only extent the average human lifespan by 3 years. They want to think bigger than that, which could mean addressing the actual causes of aging, the molecular processes that break down cells. Given that Google Ventures included life extension technology as part of their recent bid to attract engineering students, Google’s top brass might have a slightly different idea.

And while this might all sound a bit farfetched, the concept of life-extension and even clinical immortality have been serious pursuits for some time. We tend to think of aging as a fact of life, something that is as inevitable as it is irreversible. However, a number of plausible scenarios have already been discussed that could slow or even end this process, ranging from genetic manipulation, nanotechnology, implant technology, and cellular therapy.

Whether or not Calico will get into any of these fields remains to be seen. But keeping in mind that this is the company that has proposed setting aside land for no-hold barred experimentation and even talked about building a Space Elevator with a straight face. I wouldn’t be surprised if they started building cryogentic tanks and jars for preserving disembodies brains before long!

Source: extremetech.com, (2), content.time.com