“Zombie Story”

Zombie_StoryCame across this video crossover not too long ago, and I have to say I was impressed. Drawing parallels between AMC’s The Walking Dead and the Toy Story franchise, creator John Wray uses video clips to illustrate how these two franchises – which could not be more different in terms of target audiences – really aren’t that different.

Rzombie_story1anging from the main characters (Sheriff Woody vs. Sheriff Rick), to the boy’s they love (Andy vs. Carl), to the conflict over who’s their primary caregiver (Woody or Buzz vs. Rick or Shane), to the dangerous hordes they routinely face (little kids vs. Walkers), the benevolent leader who turns out to be a psycho (Lotso vs. The Governor), there really are a lot of similarities to be found.

Granted, none of this is to be taken seriously, but it is very well made, right down to similar events in the story and bits of footage. Who knew Disney and Robert Kirkman could be of similar minds? Then again, ol’ Walt is rumored to be frozen somewhere, a living dead entity awaiting the day when he can be thawed and begin walking the Earth again.

Enjoy the clip!

When Trolls Get Really Nasty

trollIn my life, I’ve gotten into many heated debates. The majority were intelligent, but some were painfully stupid. In the former case, many were face to face, civil, and almost always resulted in some kind of resolution. In the latter, they all took place over the internet, were quite pointless, and generally resulted in me losing that much more faith in the human race.

Might sound harsh, but consider this most recent example. Over at Goodreads, I joined with a number of people in debating the merits of the Ender’s Game boycott. Without getting into the details too much, let me just say that these people and I were of the same mind and we successfully and intelligently debated against numerous people who’s point of view ran contrary to our own.

troll3Then came along a man named… let’s call him Igor! Igor began by debating with us and telling us we didn’t know what we were talking about, even though we routinely backed up what we said with direct quotations and citations. After awhile, i chose to call him on his unwillingness or inability to acknowledge what we were saying, and that’s when things got personal.

This coincided with him engaging in name-calling to a number of people in the thread. His words of choice were stupid, dishonest, trolls, and the like. For this, we called him petty, childish, and hypocritical, since he routinely would make insults in one breath and then claim we were the bad guys in the next. In no time at all, he chose to get really personal, and started attacking me on my author’s page.

troll6Yes, as if insulting my colleagues and I in an open forum was not enough, he chose to begin rating every book I’ve listed on Goodreads with one star. He even started a shelf especially for them, entitled “Sci-fi authors who hate science.” Naturally, we all wondered just how stupid he was, seeing as how any review can be flagged for abuse, much like posts.

At this point, I cut the lines of communication, but he continued to rail on in the forum against everyone. And when my colleagues all came to my defense, good people that they are, he claimed he was merely criticizing my books because of scientific inaccuracies he saw in them. Naturally, everyone called BS on that and told him he was just doing it out of spite.

troll2Not only was it abundantly clear he hadn’t read a single book in my list, the reviews were all made within a day of his opening salvo of insults. Nevertheless, he kept coming back to the forum claiming that he was a scientist and that he’s taking a stand on ethics, and even claimed my attempts to have his reviews flagged was some kind of censorship.

At this point, I just have to wonder, who does this? What kind of person decides to get back at a person who’s debating them by giving their work terrible ratings? What kind of person then has the nads to show their face again and make incredibly transparent excuses for doing it? What kind of person persists in claiming they are somehow the victim when they are the one constantly on the offensive?

troll4But of course, Goodread’s moderators have been slow to respond. Apparently, this individual has flagged every member of our group as well for abuse, and seems to think he’s in the right and will be vindicated. Worse yet, we know for a fact he trolled by the profiles of the other members in the group. But since they do not have original material posted there, he had nothing to work with.

An upside to this spiteful episode is that it made my colleagues in the group realize I was a writer. Somehow, it just never came up, and my friends were not one to troll my profile looking for something to use against me. Now, however, they’ve all taken an interest, and one was even sure to start reading my books and gave them all very high ratings (5 stars each!)

Facebook Reece ElliottBreaking my communications embargo just long enough to thank him, I let Igor know that his little explosion of pettiness actually did me good. I was also sure to let him know that as soon as his trollish one-star reviews were removed, I shall have several five star reviews to take it place. I hoped he could appreciate the irony, or at least incredibly foolish. That will be our last communication, as I have no interest in indulging this individual further.

One thing is for sure, though – Goodreads needs to seriously consider its terms of use! It’s getting like YouTube over there, with the people at the shallowest end of the gene pool setting the tone and ruining it for the rest of us. Wasn’t it supposed to be a site dedicated to literature and intellectual pursuits? Yeah, and they said that the internet would bring the world together and create a “Global Village”. Look how that turned out!

In the meantime, if you’ve got any interesting troll stories you want to share, please feel free to share them. Nothing beats the misanthropic blues like knowing that there are other people out there who can’t stand pettiness, stupidity, and general jackassery, the very stuff that trolls are made of. And in the meantime, remember…

troll1

Space Tourism: The World View Balloon

near-space_balloonWhen the Space Age began, some five decades ago, there were many who predicted that commercial space flight would follow shortly thereafter. This included everything from passenger flights into space, orbital space stations, and even space tourism. Naturally, these hopes seem quite naive in hindsight, but recent events are making them seem feasible once more.

Consider Virgin Galactic, a commercial aerospace carrier that will begin taking passengers into Low-Earth Orbit (LEO) beginning next year. And there’s Inspiration Mars, a private company that wants to send a couple on a round trip to visit the Red Planet. And now, there’s World View Enterprises, a company that plans to send to start sending passengers on a near-space balloon ride beginning in 2016.

near-space_balloon1Based in Tucson, Arizona, World View is a start-up that is looking to entice people into the budding field of space tourism by offering people a chance to get a taste of space without actually going there. Going into space is defined as traveling 100 km (62 miles) from the Earth’s surface, whereas their balloon ride will take passengers to a height of 30 km (18.6 miles), where they will be treated to a spectacular view of the Earth

World View Enterprises recently obtained approval from the US Federal Aviation Administration for its proposed balloon experiences, which will cost US $75,000 a ride, and are projected to begin in 2016. Each flight will consist of two balloon pilots and up to six passengers, which will be contained within a cylindrical capsule that comes equipped with heating and its own air-supply.

near-space_balloon2According to the company’s plan, the capsule – which measures 6 meters in length and 3 in width (approx. 20 x 10 feet) – will be deployed below a parasail (used for recovery) and tethered to a 400,000 cubic meter (14 million cubic ft) helium balloon, which will provide the lift needed to bring the capsule and its occupants to 30 km in altitude or Low-Earth Orbit.

Might sound a little dangerous to some, but the FAA has determined that World View’s design meets the engineering and environmental challenges posed by Low-Earth Orbit. They stressed that the capsule be designed and tested as if it were going to have long-term exposure in space, even though it will not exceed altitudes much above 30 km, and assigned it a safety factor of 1.4 – the same as that required of manned space systems.

near-space_balloon5The flight itself is projected to last about four hours, with the ascent taking 1.5-2 hours. The capsule will then remain at an altitude of 30 km for about two hours, during which time the semi-space tourists will be free to move about the cabin and take in the view. Unfortunately, they will not experience weightlessness during this period.

That’s comes after, when the capsule is cut off from the balloon and begins to fall towards Earth. Once it gains enough speed, the parafoil will provide sufficient lift to slow the descent and bring the passengers in for a safe, controlled landing. Before touching down, the capsule will deploy a set of skids and lands much the same way a paraglider does.

near-space_balloon4All in all, the balloon ride being suggested by World View does appear to hit many of the key points on the space tourism agenda. These include seeing black sky and the curvature of the Earth, and having a view of the planet that only astronauts are ever treated to. That may very well add up to an experience that is as good as being in space without technically getting there.

The only question is, will enough passengers line up for an amazing day’s flight that costs a startling $75K? Only time will tell. One thing is fore sure though. The dream of space tourism appears to finally be upon us, though it is a few decades late in coming. Today’s dreams do tend to become tomorrow’s reality, though they sometimes take longer than expected.

And be sure to enjoy this promotional video from World View Enterprises showing their concept in action:


Sources: gizmag.com, fastcodesign.com,

Remembrance Day 2013

lest-we-forgetIt goes by many names the world over. In Canada, Britain and Australia, we call it Remembrance Day. In the United States, it’s called by Veteran’s Day. In New Zealand, France, Belgium and Serbia, it’s known as Armistice Day. And to the Polish, it’s Independence Day since the end of World War I was also the occasion when their country achieved statehood.

Interestingly enough, the war that it originally commemorates also goes by many names. To those who fought in it, it was the Great War, but also the “War to end all wars”, as no one who lived through it could fathom that any nation would ever go to war again. And to those who have went to war again just 27 years later, it would come to be known as World War I or the First World War.

remembrance-day-poemRegardless of the name, November 11 is a day when people the world over come together to mark one of the worst periods in our history, celebrate those who made the ultimate sacrifice, and reflect upon the terrible lessons that were learned. And while it is easy to look upon the world and imagine that we’ve learned nothing, I choose to believe otherwise.

When the world went to war in August of 1914, the news was greeted with general elation for those involved. In Berlin, Paris and London, crowds emerged to celebrate the fact that their nations were mobilizing against their enemies. In Canada, people readily volunteered to serve overseas and “fight the Hun”. The propaganda mills of every nation were running overtime, stoking the fervor of war, claiming rightness, and that God was on their side.

Royal_Irish_Rifles_ration_party_Somme_July_1916Four years later, few retained these romantic notions of war. Those who survived the carnage were known as “The Lost Generation”, and those born after the war entered into a world struggling to leave the memory behind and get back to normal. When war was once again declared in 1939, few were enthused, and the general attitude was one o fear.

In fact, part of the reason “Appeasement” – the strategy of giving in to Hitler’s demands, or accommodating Japanese and Italian expansion in Africa and East Asia – was permitted was because no one wanted a repeat of the last war. Even in the Axis nations of Germany, Japan, and Italy, the general public entered the war only reluctantly, convinced they had no choice and fearful for how it might turn out.

Berlin-1945_croppedSix years, 70 million lives, 1600 cities, and several attempted genocides later, the victorious nations of the world once again came together with the common goal of lasting world peace, human rights and economic development. This was embodied in the Universal Declaration of Human Rights, the International Court of Justice, the International Monetary Fund and World Bank Group.

Despite the prevailing mood that a new “Cold War” was already brewing between east and west, the word’s “Never Again” were spoken by people on all sides. After two World Wars and the near total-destruction of many nations, it was understood that the world would not be able to endure a third. Somehow, and despite the arms race of the latter of the half of the 20th century, peace would endure.

Cuban-missile-crisis-photo-from-Oct-29-1962Lucky for all of us, the Cold War ended some two decades ago and the specter of World War III with it. While many wars took place during the intervening period and there were a few close calls (The Cuban Missile Crisis being foremost), a nuclear crisis was continually avoided because all sides understood that no one would emerge the victor.

Today, wars still rage in the underdeveloped regions of the world and even amongst the so-called “developed” nations – the rational ranging from fighting extremism to trying to foster nation building. Nevertheless, I can’t help but look back today and think that those who died and sacrificed so much taught us something invaluable and enduring.

nuclear1Sure, the Great War did not end all wars, nor did those that followed it. But with every mistake, with every new sacrifice, with every new conflict, surely we have learned something. Were it not for the UN and the spirit multilateralism the prevailed after the Second World War, World War III may have been unavoidable, and might still be a possibility.

And while there were still wars between proxy nations during the Cold War, Korea and Vietnam taught us the futility of political conflicts, a lesson which helped end the Iraq War sooner and with less loss of life than would have otherwise been possible. These sentiments have since been applied to the war in Afghanistan and the drone wars, two more unpopular campaigns that are sure to end in the near future as well.

holocaustWhat’s more, the genocide of the Jewish, Roma and Slavic peoples all across Europe taught us the evils of ethnic cleansing and man’s capacity for hate, lessons which have helped us confront and combat genocide in former Yugoslavia, Rwanda, Darfur, East Timor and elsewhere. They have also forced us to contemplate genocides which have taken place on our soil, in Australia, Canada, the US and Latin America.

To look at the state of the world today, it is easy to grow cynical and say that we’ve learned nothing. But when you consider that fact that we no longer live in a world where total war is seen as glorious, where two superpowers are aiming nuclear-tipped missiles at each other, and where aggression and genocide are actively ignored or accommodated, you begin to appreciate what we have and who made it possible.

Vimy RidgeBut most importantly of all, to say we’ve learned nothing is to disrespect those who made the ultimate sacrifice, not to mention those who came home forever changed and scarred. For these veterans, servicemen and women, and people who risked life and limb to ensure that war would bring peace, that people would remain free, and that greater evils would not be allowed to prevail, saying “it was all in vain” renders what they did for the rest of us meaningless.

With that in mind, I’m very happy to announce that next year, in April of 2014, my family and I will be visiting Europe to witness the Centennial of World War I. While we’re there, we will be visiting the grave sites of those who died overseas, several battlefield from the First and Second World War, and will bear witness to one of the greatest historic events in our lifetimes.

My father made the trip once before and remarked with awe how to people over there, the wars are not something that are commemorated once a year, but on a regular basis. But next year, it is expected to be especially poignant as people from all over the globe converge on Flanders to pay their respects. I expect it to be very eye-opening, and you can expect to be hearing about it the moment I get back!

A sober and reflective Remembrance Day to you all. Peace.

remembrance_day___poppy_day_by_daliscar

News From Space: Olympic Torch gets a Spacewalk

sochi_torch_ISS1Yesterday, for the first time ever, the Olympic torch was taken into space as two Russian cosmonauts took it on a spacewalk outside of  the International Space Station. NASA streamed video of the event as two cosmonauts, Oleg Kotov and Sergei Ryazanskiy, conducted their walk while the torch bobbed weightlessly from the end of a tether.

The two cosmonauts took several photos with the torch hovering with planet Earth in the background, the orb’s edge capturing the sunrise and emitting a bright glow. After two hours, they returned it to the space station and got to other tasks on their itinerary, which included attaching a footrest and a camera platform to the exterior of the orbiting laboratory.

The Soyuz TMA-11M spacecraft rests on its launch pad at the Baikonur cosmodromeThe walk was just latest leg in the torch’s journey, which began on October 7th when the torch was delivered from Greece to Moscow. After touring the country, a journey which took it from Moscow, to St. Petersburg, and even to the North Pole (another first) aboard an atomic-powered icebreaker, the torch was launched last Thursday aboard a Soyuz rocket from the Baikonur Cosmodrome.

Inspired by the Firebird of Russian folklore, a magical glowing birdt hat can be both a blessing and a curse to its owner, the metre-long torch – which weighs roughly 2 kg (4.4 lbs) on Earth – accompanied a three-man crew into space. This consisted of a Russian cosmonaut and an American and Japanese astronaut, bringing the total number of crew aboard the station to nine.

Space-Shuttle-Atlantis-STS-101-031.previewGranted, this is not the first time an Olympic torch has been taken into space. In 1996 and again in 2000, the Atlanta and Sydney Olympic torches were flown into space aboard the U.S. Space Shuttle Atlantis, in preparation for the Atlanta Summer Olympics. However, in that case, the torch was not taken outside of the spacecraft, which makes this a true first.

Much like on that occasion, the torch remained unlit while it was in space, as lighting it would have consumed precious oxygen. Still, the ISS crew managed to carry the unlit torch with them on a tour through several of the station’s modules and snapped pictures of it all. This took place over the course of several days before it stepped into space on Saturday.

sochi_torch_ISS4The torch is set to return to Earth tomorrow along with Russian cosmonaut Fyodor Yurchikhin, U.S. astronaut Karen Nyberg and Italian Luca Parmitano of the European Space Agency. Once home, it will be handed off to Sochi 2014 officials and continue on its 65,000 kilometer (44,000 mile) journey, which just happens to be the longest Olympic torch relay in history.

The torch is also planned to reach such destinations as Mount Elbrus (Europe’s highest peak) in the Caucasus mountain range before arriving in Sochi on February 7th, where it will kick of the 22nd Winter Games. In another interesting first, this will be the first time that an Olympic Games has been held by the Russian Federation, whereas the 1980 Summer Olympics that were held in Moscow took place during the era of the Soviet Union.

Olympic torch launched into spaceAccording to Deputy Prime Minister Dmitry Kozak, who has been in charge of planning the Olympics, transporting the Olympic torch to the ISS and bringing it into space is seen as “[A] way to show the world what Russia is made of.” He said it would display Russia’s “might” and its economic achievements, not unlike China did with the Tiangong space station.

Though the upcoming games are still a source of controversy to many – due to the recent passage of several laws that criminalize what officials call “gay propaganda” – this latest part of the Sochi Olympic torch relay showcases what is truly great about the Olympics. Not only was it an historic first, it also reminds us what the Olympics are all about.

sochi_torch_ISS5Originally conceived as a way of fostering goodwill between Greece’s city-states, and resurrected in 1894 to foster goodwill between nation-states, bringing the torch on board the ISS amidst a crew of international scientists helps to celebrate the spirit of diversity and tolerance which can and must define our modern world.

One can only hope that the symbolic value of this has not been lost on Russian lawmakers. Take it from us, Putin and the State Duma of Russia. It’s not too late to rethink your country’s political stances. If you really want to show how far your country has come, why not do some incredibly rational, like back away from an incredibly antiquated legal stance? I know for a fact it would make the Olympics go more smoothly this coming February…

And of course, be sure enjoy this video that NASA captured during the spacewalk:


Sources:
cbc.ca, (2), ctvnews.ca, abcnews.go.com, in.reuters.com

Papa Zulu – Second Revision 1/2 Done!

editing1Editing is such a slow moving process, which is why I hate it so! As it’s not enough that you go through your initial draft and make all those pesky corrections, then you have to go over the whole thing and implement them. Then, assuming you haven’t made additional mistakes, you got to wait on beta readers to pick out anything you missed. Only then can you finally submit your work and wait for the kudos and criticisms from the reading public to come in.

At least, that’s the process when you’re working from a paper manuscript and doing most of it yourself. Were it not for the fact that this way is actually faster for me than scanning line after line of a doc file, I would have abandoned it a long time ago! And of course, its become a necessity since I can’t afford most editors rates. Oh, the slings and arrows of being an indie writer/teacher!

papa_zuluBut alas, this post was supposed to be about good news. After finishing the edits on Papa Zulu‘s first draft – the sequel to my Whiskey Delta zombie-apocalypse novel – I am now half done implementing all the edits and rewrites I made there. The process has felt arduous, but I’m actually surprised by the progress. I seem to be able to get four to five chapters a day done, far better than my initial prediction of say, one!

And in case its not patently obvious, I am very anxious and impatient to get this done! I was so hoping to have this novel finished by the end of this past summer. Despite its initial success, Whiskey Delta has been accumulating dust over at Amazon and the reviews have ceased since the last few (which were all really good). So I am determined to get the ball rolling and figured the sequel would be the best way of doing that.

thumbs upAnd of course, part of why this editing process is taking so long is that I am determined to get it right this time. Whiskey Delta still only has a rating of 3.5 stars thanks to all the people who penalized it for having editing mistakes. In my haste to get it out there after Max Brooks mentioned it by name (thanks again, Rami!), I took some serious flak for that. This time around, I want there to be no mistakes, or at least as few as possible.

I’m also hoping that getting the sequel out will help me get the ball rolling on the third one – Oscar Mike. I tell ya, that book has been through two starts and stops now, but I just can’t seem to capture the essence of what the third book should be about. Somehow, I feel that some sales and some feedback on the second installment might help me get my priorities straight for the latest.

Such is the life we’ve chosen isn’t it, my fellow indies? I sincerely hope you’re all doing well with your own pursuits and your works are garnering praise or at least some constructive criticism. And may we all find our way to that lovely person, known as an editor, who can take some of this arduous process of our hands and help us to do better!

The Future is Here: The Copenhagen Wheel

copenhagen_wheelFans of the cable show Weeds ought to instantly recognize this invention. It was featured as a product invented by one of the characters while living (predictably) in Copenhagen. In addition, it was the subject of news stories, articles, design awards, and a whole lot of public interest. People wanted to get their hands on it, and for obvious reasons.

It’s known as the Copenhagen Wheel, a device invented by MIT SENSEable City Lab back in 2009 to electrify the bicycle. Since that time, engineers at MIT have been working to refine it in preparation for the day when it would be commercially available. And that time has come, as a new company called Superpedestrian announced that it has invested $2.1 million in venture capital to make the device available to the public.

copenhagen_wheel1Superpedestrian founder Assaf Biderman, who is also the SENSEable City lab associate director and one of the creators of the wheel, along with lab director Carlo Ratti, had this to say:

The project touched an exposed nerve somehow. Aside from news coverage and design awards, people were wanting it. Over 14,000 people emailed saying ‘I want to buy it, sell it, make it for you.

Three years after inventing it, Biderman finally decided that it was time to spin off a company to make it happen. MIT filed all the relevant patents, and Superpedestrian acquired exclusive licenses to the Copenhagen Wheel technology. And by late November, they plan to launch the wheel to the public for the very first time.

copenhagen_wheel2And though the much of the facts are being carefully guarded in preparation for the release, some details are already known. For example, the wheel can be fitted to almost any bike, is controlled by sensors in the peddles, and has a power assist feature that doesn’t require any work on the part of the rider. And according to Biderman, its range “will cover the average suburban commute, about 15 miles to and from work and back home.”

On top of that, a regenerative braking system stores energy for later use in a lithium battery. The wheel also comes with an app that allows users to control special features from their smartphone. These include being able to lock and unlock the bike, select motor assistance, and get real-time data about road conditions. An open-source platform called The Superpedestrian SDK also exists to allow developers to make on their own apps.

smartwheelrotatingInterestingly enough,the Copenhagen Wheel also has a rival, who’s appearance on the market seems nothing short of conspiratorial. Its competitor, the FlyKly Smart Wheel, a device which has raised over $150,000 on Kickstarter so far. It is extremely similar to the Copenhagen Wheel in most respects, from its electrical assistance to the fact that it can be integrated via smartphone.

According to Biderman, the appearance of the Smart Wheel is just a coincidence, though it is similar to their product. And her company really doesn’t have to worry about competition, since the Copenhagen Wheel has years of brand recognition and MIT name behind it. In terms of the the target audience, Biderman says that they are looking at targeting city dwellers as well as cyclists:

If you’re an urbanite, you can use it to move all around, and go as far as the edges of most cities with this quite easily. You overcome topographical challenges like hills. The point is to attract more people to cycling.

Though no indication has been given how much an individual unit will cost, it is expected to have a price point that’s competitive with today’s e-bikes.

copenhagen_wheel3The FlyKly Smart Wheel, by comparison, can be pre-ordered for $550 apiece. In total, that campaign has raised $301,867 (their original goal was $100,000) since opening on Oct. 16th. As a result, they have been able to reach their first “stretch goal” of producing a 20″ wheel. If they can reach $500,000 before the campaign closes on Nov. 25th, they will be able to deliver on their other goals: a motor brake and a glow in the dark casing.

For some time, designers and engineers have been trying to find ways to make alternative transportation both effective and attractive. Between these designs and a slew of others that will undoubtedly follow, it looks like e-bicycling may be set to fill that void. Combined with electric cars, self-driving cars, hydrogen cars, robotaxis, podcars, and high speed trains, we could be looking at the revolution in transit that we’ve been waiting for.

Sources: fastcoexist.com(2), kickstarter.com

South Park Spoofs the NSA

south-park_NSAI just finished watching the Season 17 premiere of South Park, and came away both impressed and confused. Now is it just me, or this show really socially and politically relevant? Half the time I think its an example of how far we’ve declined as a culture. Other times I think it’s modern day satire at its best. Well, not exactly finest, but you get the idea…

Basically, in this episode Cartman joins the NSA hoping to blow the whistle on their government surveillance program from the inside. And despite exposing the truth – the weird, whacky truth which I shall I not mention for fear of spoilers – no one seems to care. Cartman goes home thinking he needs to move to Russia since he’s now a whistle blower and this is what they do.

Here are the highlights, as obtained from Youtube:


And interestingly enough, in a separate thread, the naive but loveable doormat Butters hears from Cartman that the government is watching them all the time and interprets it in rather… religious terms. That night, he chooses to pray to the government, thanking it for watching over him and letting it know what he wants for Christmas.

south-park_DMVAs if that wasn’t enough, when he sins, he goes to the DMV to confess and says the Pledge of Allegiance as if it is a Hail Mary. He also recruits a bunch of Jehova’s Witnesses come to his door and begins going door to door, telling others about how the Government wants to forgive them and be let into their hearts. Thanks to Butters and his followers, the DMV becomes a church in its own right, with prayer services and sing-alongs.

The DMV is then inspired by this and decides to become an actual church, and is then promtply shut down for having sex with little boys(!) Apparently, they seemed to think this “came with the territory”. Those looking to confess were told to go to the Post Office, which shortly thereafter was also closed down for having sex with little boys! Here’s the highlights from that thread:


Terrible no? And yet, somehow very spot on!

New Cover for Whiskey Delta!

Whiskey_Delta2Call me fussy, but since I decided to create a video trailer for Whiskey Delta, I’ve begun to think extra hard about promotion and marketing. What’s more, creating that trailer required me to open an account at Shutterstock so I would have images that I alone have the rights to and can use without worry of copyright infringement or rights.

And so, what you see above is how the new cover will look like now. Rather than the small arsenal that was featured on the original, this one has some real, bonafide zombie content to show the world! It’s something I’ve been thinking about for some time now, and even approached some friends and family who I know are skilled in visual arts. I mean, a zombie novel should have one on the cover right?

Addendum: All this experimenting with the first cover has made me want to redo the cover for the sequel. Now that I got images which I feel more accurately express the content, I feel I must tweak some more! And as usual, I produced a few different versions because I can’t seem to decide on which one is best. What do you think?

Cover One:

papa_zulu

Cover Two:

papa_zulu5Cover Three:

papa_zulu2Cover Four:

papa_zulu3

The Future is Creepy: Reading Consumer’s Brainwaves

brainscansProduct marketing has always been a high stakes game, where companies rely on psychology, competitive strategies, and well-honed ad campaigns to appeal to consumer’s instincts. This has never been an exact science, but it may soon be possible for advertisers to simply read your brainwaves to determine what you’re thinking and how much you’re willing to pay.

This past October, the German news site Spiegel Online profiled the provocative work of a Swiss neuroscientist and former sales consultant who is working on a method of measuring brain waves to determine how much a person would be willing to pay for a good or service. Known as “feel-good pricing” to marketing critics, the idea is already inspiring horror and intrigue.

brainwavesThe neuroscientist in question is Kai-Markus Müller, the head of Neuromarketing Labs who has over 10 years of experience in neuroscience research. According to his test, Starbucks is not actually charging enough for its expensive coffee. In fact, it’s probably leaving profits on the table because people would probably still buy it if they charged more.

To conduct this test, Müller targeting an area in the brain that lights up when things don’t really make sense. When test subjects were presented with the idea of paying 10 cents for coffee, their brain reacted unconsciously because the price seemed too cheap. A coffee for $8, on other hand, produced a similar reaction since the price seemed too high.

brain-activityOne would think that this method would help to determine optimum pricing. However, Müller then set up a coffee vending machine where people were allowed to set their own price. The two methods then matched up and revealed that people were willing to pay a higher price than what Starbucks actually charges. Somehow, paying less made people think they were selecting an inferior grade of product.

Naturally, there are those who would be horrified by this idea, feeling that it represents the worst combination of Big Brother surveillance and invasive marketing. This is to be expecting when any talk of “reading brainwaves” is concerned, dredging up images of a rampant-consumer society where absolutely no privacy exists, even within the space of your own head.

neuromarketOn the other hand, Müller himself takes issue with the notion of the “transparent consumer”, claiming that “Everyone wins with this method”. As proof, he cited the numerous flops in the consumer economy in the Spiegel Online article. Apparently, roughly 80 percent of all new products disappear from shelves after a short time, mainly because the producers have misjudged the markets desire for them or what they are willing to pay.

It’s all part of a nascent concept known as Neuromarketing, and it is set to take to the market in the coming years. One can expect that consumers will have things to say about it, and no doubt those feelings will come through whenever and wherever producers try to sell you something. Personally, I am reminded of what Orwell wrote in 1984:

“Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed — no escape. Nothing was your own except the few cubic centimetres inside your skull.”

futurama_lightspeedbriefsAnd perhaps more appropriately, I’m also reminded of what Fry said about advertising in the Season 1 episode of Futurama entitled “A Fistfull of Dollars”:

“Leela: Didn’t you have ads in the 21st century?

Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games… and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.”

Somehow, truth is always stranger than fiction!

Sources: fastcoexist.com, spiegel.de, neuromarketing-labs.com