This was not only inspirational from a purely human standpoint, it was also really impressive in terms of the technology used. Basically, customers talked to a Santa impersonator using a real-time telepresence link, told him what they wanted, and then boarded their flights. Then, while they were flying, the Westjet staff went out and bought them what they asked for, everything from socks to LCD TVs.
When the customers arrived, they received their presents on the luggage conveyor. And of course, the entire thing was caught on video and distributed for promotional purposes. Quite the Christmas miracle, isn’t it? Check it out! And curses to Coach Muller for beating me to it 😉