The Future is Here: Brain Scanning for Pets!

Up_Doug_talkingdogRemember that scene in the Disney Pixar’s Up, where the old man and the little boy discover a dog who, thanks to a special collar, is able to talk to them? As it stands, that movie may have proven to be more prophetic than anyone would have thought. Thanks to improvements in wearable tech and affordable EEG monitors, it may finally be possible to read your dog’s mind and translate it into speech.

This is not the first case of commercial technology being used to monitor an animal’s habits. In recent years, wearable devices have been made available that an track the exercise, sleeping and eating patterns of a dog. But now, thanks to EEG devices like the “No More Woof”, it might be possible to track their thoughts, learning exactly what they think of that new couch, their new dry food, or the neighbors cat.

Woof_no_more1Tomas Mazzetti, the devices inventor, came up with the idea after he got as to what would happen if he strapped an off-the-shelf EEG machine to his mother’s Australian terrier. The observations that followed inspired the launch of a new project for Mazzetti and his team of fellow creatives at the Nordic Society for Invention and Discovery.

This society – which represents a collaboration between the ad agency Studio Total and Swedish retailer MiCasa – has spawned a number of quirky products in the past. These include a rocking chair that charges your iPad, a weather forecasting lamp, and a levitating carpet for small-ish pets. No More Woof is the society’s latest work, and the team recently launched an Indiegogo campaign to raise more funding for research.

Woof_no_moreSo far, Mazzetti and his team have been able to determine three baseline dog emotions to translate into speech: sleepiness, agitation, and curiosity. In time, they hope to be able to decipher hunger pangs as processed by a dog’s brain, and come up with appropriate verbalizations for all:

When the dog is sleepy, we translate to ‘I’m tired.’ And if they are really agitated, we can translate to ‘I’m excited!’ And the most active brainwave is when the dog sees a human face and tries to recognize that face. Then the brain is working overtime.

Mazzetti and the NSID are also working on finding cheaper EEG machines, after which they can fine-tune the software. They’ve done tests on roughly 20 dogs, of which they found that short-haired pets were able to communicate with the EEG machine better. If NSID receives more funding, its researchers hope to have something for sale by March or April of next year.

Brainwave-Frequency-ChartBut while Mazzetti’s primary goal is to produce something commercially viable for use with dogs, he’s also hopeful that other research institutions or retailers will pick up where NSID leaves off. For example, what thoughts could be translated if someone were to put a more sophisticated version of No More Woof on the head of a primate, or another highly intelligent mammal?

Looking even further afield, Mazzetti has suggested that such a device could work both ways, translating human speech into concepts that a dog (or other animal) could understand. As we all know, dogs are very good at learning verbal commands, but again, the idea of two-way communication offers possibilities to convey complex messages with other, more highly-intelligent animals.

humpbackCould it be possible someday to communicate with simians without the need for sign language, to commune openly with dolphins and Orcas, or warn Humpbacks about the impending dangers of whalers and deep sea fishers? Perhaps, and it would certainly be to the benefit of all. Not only would we be able to get our mammalian brethren to better understand us, we might just learn something ourselves!

After all, the line that separates humanity from all other species is a rather fine one, and tends to blur to closer we inspect it. By being able to commune with other species in a way that can circumvent “language barriers”, we might just learn that we have more in common than we think, and aren’t such a big, screaming deal after all.

And in the meantime, enjoy this video of the No More Woof in action:


And be sure to check out this clip from Up where Doug (the talking dog) is introduced, with hilarious results!

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