From bioenhancements becoming the norm, to people constantly wired into augmented reality; from synthetic organs to synthetic meat; driverless taxis to holograms and robot helpers – the future is likely to be an interesting-looking place. That’s the subject in a new Tumblr called Signs from the Near Future, where designer Fernando Barbella explores what signage will look like when we have to absorb all of these innovations into human culture.
Taking its cue from what eager startups and scientists predict, Barbella’s collection of photos looks a few decades into the future where dramatic, sci-fi inspired innovations have become everyday things. These include things like drones becoming a regular thing, driverless taxis (aka. robotaxis) and synthetic meat becoming available, high-tech classrooms servicing the post-humans amongst us, and enhancements and implants becoming so common they need to be regulated and monitored.
Barbella says that the project was inspired by articles he’s read on topics like nanomedicine, autonomous cars, and 3-D food printing, as well as classic books (Neuromancer, Fahrenheit 51), movies (Blade Runner, Gattaca), music (Rage Against The Machine), and TV shows (Fringe, Black Mirror). The designer chose to focus on signs because he figures that we’ll need a little guidance to speed up our learning curves with new technology. As he put it during an interview via email:
New materials, mashups between living organisms and nanotechnologies, improved capabilities for formerly ‘dumb’ and inanimate things . . . There’s lots of awesome things going on around us! And the fact is all these things are going to cease being just ‘projects’ to became part of our reality at any time soon. On the other hand, I chose to express these thing by signs deployed in ordinary places, featuring instructions and warnings because I feel that as we increasingly depend on technology, we will probably have less space for individual judgment to make decisions.
Some of the signs – including one thanking drivers for choosing to ride on a solar panel highway – can be traced back to specific news articles or announcements. The solar highway sign was inspired by a solar roadways crowdfunding campaign, which has so far raised over $2 million to build solar road panels. However, rather than focus on the buzz and how cool and modern such a development would be, Barbella chose to focus on what such a thing would look like.
At the same time, he wanted the pictures to serve as a sort of cautionary tale about the ups and down of the future. As he put it:
I feel that as we increasingly depend on technology, we will probably have less space for individual judgment to make decisions. …I’ve sticked to a more ‘mundane’ point of view, imagining that the people or authorities of any given county would be probably quite grateful for having the chance of transforming all that traffic into energy.
He says he wants his signs to not just depict that momentum and progress, but to reflect the potentially disturbing aspects of those advances as well. Beyond that, Barbella sees an interesting dynamic in the public’s push and pull against what new technology allows us to do. Though the technology grants people access to information and other cultures, it also poses issues of privacy and ethics that hold that back. As a result, privacy concerns are thus featured in the collection in a number of ways.
This includes warning people about “oversharing” via social media, how images snapped using contact display lenses will be shared in real-time with authorities, or how certain neighorhoods are drone patrolled. His images offer a look at why those issues are certain to keep coming — and at the same time, why many will ultimately fall aside. Barbella also stated that has more future signs in the queue, but he says that he’ll stop the moment they start to feel forced.
You have to admit, it does capture the sense of awe and wonder – not to mention fear and anxiety – of what our likely future promises. And as the saying goes, “a picture is worth a thousands words”. In this case, those words present a future that has one foot in the fantastical and another in the fearful, but in such a way that it seems entirely frank and straighforward. But that does seem to be the way the future works, doesn’t it? Somehow, it doesn’t seem like science fiction once it becomes a regular part of “mundane” reality.
To see more of his photos, head on over to his Tumblr account.